The Estée Lauder Companies

Leadership

"We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities and creating must-have products. The consumer is always at the center of our thinking."

Fabrizio Freda,
President and CEO, The Estée Lauder Companies

A Letter from Our President and CEO 

I am honored to lead The Estée Lauder Companies as President and Chief Executive Officer and collaborate with William Lauder, the Company’s Executive Chairman, as we work together to profitably grow the Company and build shareholder value.

Our senior management team is implementing our long-term strategy to guide the Company for the many years to come. Our strategic plan has numerous initiatives across brands, regions and functions that are designed to leverage our strengths, make us more cost efficient and fuel our sales. Today, we are pleased to report that it is working.

We are a growth company. Our mission is to keep expanding by moving our brands into new geographies and the best retail opportunities and developing must-have products. Wherever the future takes us—whether deeper into the digital frontier or the bustling streets of emerging markets—the consumer will be at the center of our thinking. We are investing greater resources in consumer insights and building our organizational capabilities so we can continue creating breakthrough products and services that will surprise and thrill consumers across the globe.

One of the ways we differentiate ourselves is by being “creativity-driven and consumer-inspired.” This is one of our unique strengths. It means we use the consumer as our muse to inspire our superb creative talents. Another distinguishing trait is our High-Touch service, which we are adapting to different distribution channels and consumer demographics to engage consumers wherever they shop.

This is an exciting time for The Estée Lauder Companies as we evolve into a truly global organization that understands our diverse consumers’ aspirations, no matter who they are or where they live. Thank you for your interest in our Company, our brands and our products.